What Are Social Loops?

Overview

A social loop is a collection of social media posts that are published automatically on a recurring schedule. Instead of manually posting the same content over and over, you create a loop of items and Copy Company cycles through them — posting each one in order, then starting over from the beginning when it reaches the end.

Why Use Social Loops?

• Consistency — Keep your social media accounts active without daily effort. Loops post on the schedule you set, so your audience always sees fresh content.
• Time savings — Set up your content once and let it run. You can batch-create weeks or months of social posts in a single session.
• Content recycling — Evergreen content like tips, quotes, and promotional posts can be reused. Most of your audience won’t see every post the first time around.
• Multi-platform reach — A single loop can post to multiple platforms at once, saving you from duplicating work across each network.

How the Cycle Works

Each loop has a list of items arranged in order. When a scheduled time arrives, the loop picks the next item in the queue and publishes it. Once every item has been posted, the loop resets to the beginning and starts a new cycle. Copy Company tracks which cycle the loop is on and how many times each item has been posted.

Supported Platforms

Social loops can post to the following platforms:

• Instagram — Requires an image or video with each post.
• Facebook — Supports text, images, and video.
• Pinterest — Requires an image with each post.
• LinkedIn — Supports text, images, and video.