Creating Social Posts

AI Generation from Blog Posts

The fastest way to create social posts is to generate them from an existing blog post. Navigate to a published post and click Generate Social Posts. You’ll be able to:

• Select which platforms to generate content for.
• Choose the post formats for each platform (e.g. feed, story, reel).
• Let the AI create platform-optimized versions of your content.

The AI uses your brand’s voice settings to match your tone and style. Generated posts are created as drafts so you can review and edit them before publishing.

What the AI Generates

For each platform, the AI produces content tailored to that platform’s best practices:

• Instagram — Concise, visual-first copy with relevant hashtags (up to 2,200 characters).
• Facebook — Engaging text with a conversational tone optimized for sharing.
• Pinterest — Descriptive, keyword-rich pin descriptions (up to 500 characters).
• LinkedIn — Professional, thought-leadership-style content (up to 3,000 characters).
• TikTok — Short, attention-grabbing descriptions with trending hashtags.

Standalone Creation

To create a social post from scratch, navigate to Social Posts and click New Social Post. Choose your target platform and fill in the content fields.

Content Fields

• Platform — The social media platform this post is for.
• Format — The post format (feed, story, reel, carousel, pin, or thread).
• Content — The text body of your post.
• Hashtags — Relevant hashtags to include with the post.
• Link — An optional URL to include (where supported by the platform).
• Media — Images or video to attach. Some platforms require media (e.g. Instagram, Pinterest).

Platform Requirements

Each platform has specific requirements for content:

• Instagram — Max 2,200 characters. Media required for feed posts, reels, and carousels.
• Facebook — Max 63,206 characters. Media optional.
• Pinterest — Max 500 characters. Image required.
• LinkedIn — Max 3,000 characters. Media optional.
• TikTok — Max 2,200 characters. Video required.