Setting Up a Custom Email Domain
Why Use a Custom Email Domain?
Sending newsletters from your own domain (e.g. hello@yourbrand.com) instead of a shared domain builds trust with your subscribers and improves email deliverability. Inbox providers like Gmail and Outlook give higher reputation scores to senders who authenticate their own domains.
Benefits at a Glance
- Better deliverability — Authenticated domains are less likely to land in spam.
- Brand recognition — Subscribers see your domain, not a generic one.
- Reputation isolation — Your sending reputation is yours alone.
Prerequisites
Before you begin, make sure you have:
- A domain name you own (e.g.
yourbrand.com) - Access to your domain’s DNS settings (usually through your registrar or hosting provider)
- A Copy Company account on a paid plan
Getting Started
Navigate to Settings → Email Domain in your Copy Company dashboard. Enter the domain you’d like to send from and click Start Setup. The system will generate the DNS records you need to add — we’ll walk through those in the next article.
Tip: Use a subdomain like
mail.yourbrand.com if you already send transactional email from your root domain. This keeps your newsletter reputation separate.