Creating Your Brand

What Is a Brand?

In Copy Company, a brand is the central entity that all your content belongs to. Every blog post, newsletter, social media post, and subscriber is tied to a brand. Think of it as your content workspace — everything you create lives under one brand.

Creating a New Brand

To create your first brand, click the Create Brand button from your dashboard. You’ll be asked to fill in a few details about your brand.

Required Fields

  • Brand Name — The name of your brand as it will appear across Copy Company.
  • URL Slug — A URL-friendly version of your brand name, auto-generated as you type. You can edit it manually. Only lowercase letters, numbers, and hyphens are allowed.

Optional Fields

  • Tagline — A brief one-liner that describes your brand.
  • Description — A longer description of what your brand is about.
  • Industry — Select an industry to help categorize your brand (e.g. Technology, Marketing, Finance).
  • Brand Color — Choose a primary color that represents your brand. This is used throughout your public blog and newsletters.

Timezone

Your timezone is automatically detected from your browser when you create a brand. You can change it later in your brand settings.

Tip: Your URL slug becomes part of your public blog URL — for example, /blog/your-slug. Choose something short and memorable.